Talking About Social

I just read this article, by Zoe Fox, on Mashable and was really happy with the information I found. I think this can be really helpful for all small businesses, so I decided to share this with you. Here is the article:   ” Who needs an expensive social media consultant when you can train your employees in Twitter, Facebook andLinkedIn best practices yourself? This Mindflash infographic breaks down the types of social media users you’ll find in your company — the digital native, savvy technologist, reluctant[...]

Videos can be a really helpful tool for small businesses. Usually the audience enjoy watching a video better than reading a blog post. Videos can allow you showing and explaining things that are hard to do it just with words. My main concern about using videos is that they are harder to produce than writing a post and you don’t want to give a bad impression of you company with a bad produced video. Our post today is from a[...]

When starting a business you always do a business plan or something similar. If you don’t, you should. You think about what is your business, who are your clients, describe your  products, create financial plans and ways to measure your success. Why not do the same when thinking about getting into the social media world?! It is really important to plan before creating accounts and posting random information. Independent of which social media channel are you going to use, here[...]

Websites are essential for any business. All your potential clients will try to look your website before going to your business, and a lot of times, they will decide not to go because of a bad website or because of the absence of one. When I can’t find a restaurant website, for example, I usually give up and just go to a different one. The reason I and most of the people out there do this is not because we[...]

When you are designing a website or a blog or a flyer for your company one of the things you are definitely going to need is good pictures. Pictures can be expensive, especially if you are going to need a bunch of them. One of your options is to get free pictures on the web. You can not get any picture, you need to know where to look and be careful with the policies of each website and picture. To[...]

There are a lot of social media websites to choose from and it is really hard to pick which one to use. We always want to be part of all of them and add all this different icons on our website(see how my business is cool?!). For small businesses it is almost impossible to manage all of them. It is better to do a really good job in one or two networks than to be poorly represented in all of[...]

  When you have a small business you are, usually, responsible for the whole company. You wear many hats during the day and one of them should be as a social media manager. Facebook, twitter, blogging, foursquare and so many other sites. It is hard to keep up, things are changing really fast and you already have many things to worry about and not a lot of time left during the day. Why do you have to have one more hat[...]